.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in financial backing annually, have reared nearly $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag is because of market saturation, improved regulatory pressures, and financial uncertainties.ADWEEK spoke with 5 VCs that continue to purchase adtech providers, regardless of these problems, concerning what they are seeking and what they prevent. Possibly unsurprisingly, these real estate investors are actually targeting chances in privacy-focused technologies and also industry-specific places such as linked television.